A craft based approach was used to answer a brief set by Ian Anderson of the old Designers Republic, which involved making something he would want to keep forever.

The solution plays on one of the phrases Ian coined himself, ‘SoYo’, which refers to the county of South Yorkshire, affirming he is not from London’s design community in Soho. The hanging plaque created has been designed so that the ‘h’ of Soho falls down to read ‘SoYo’.